Brand Identity and Image

Brand Identity and Image

Figure 1 below shows the difference between the two terms - brand identity and brand image


(source: https://www.brainmates.com.au/how-to/%E2%80%9Chow-to%E2%80%A6-%E2%80%9D-audit-your-brand)

10 ways to communicate your brand effectively:

1 Hit the target

2 Research rivals

3 Identify your core values

4 Communicate a story

5 Flexible designs

6 Keep it simple and direct

7 Create an aesthetic niche of your own

8 Bad ideas can lead to good ones

9 Nail the details

10 It isn’t finished (you can design uniforms and so on, but the brand needs to continue to be reinforced after that).

Check in detail on the website http://www.creativebloq.com/branding/10-ways-communicate-brand-effectively-1137662