Storytelling

What is storytelling?

Storytelling is a method of explaining series of events through narrative. In marketing it is used as a tool to encourage consumer loyalty through entertainment or emotional connection. (dictionary at www.zideate.com).

Why to use storytelling?

Because great, captivating content can be a good way to attract precisely the right kind of leads (that will later bring in revenue). (By Stefaine Isabel Kobsa, article ¤ Top Storytelling Examples to Inspire and Optimize your Content Marketing).

How to use storytelling?

Ask youself questions:
-What kind of story fits my business the best?
-How can I integrate company's philosophy in a story?
-Which topics are equally interesting for my audience?
(By Stefaine Isabel Kobsa)

Good example of storytelling

Guinness advertisement on the internet reached 3 million views within 4 days. The ad features guys who play basketball in wheelchairs. The thing is that only one of the guys is really disabled, others are just his friends who support him. After the game, they go to drink beer together. On the background there is a voice: dedication, loyalty, friendship - the choices we make reveal our nature.